Senior Product (Marketing | Growth) Manager

What is self-serve? Getting clients to take the actions that are best for them / put them in the best position to achieve their results. Especially important in a SMB / 1:many model. We scientist put our goggles on and are constantly working to improve every aspect of our self-serve motions!

We are the builder, thinkers, the foundation for our business. Our business exists to provide value primarily via software – and we have the tremendous honor of being the caretakers of the software. Our motto as Product People is; Continuously Deliver Value – that Clients and Partners Love – and works for the business.

We ensure everyone is aware of what is going on when there is an incident

We lead the creation, maintenance, and monitor the feedback loops of the execution of go-to-market strategies for new products, features and updates that drive engagement and adoption, and work cross-functionally

We ensure the help center is as effective as possible

We ensure our early adopter program(s) all run as smoothly, pleasantly, and effectively as possible... where the goal is continuous learning through deep connections with key external stakeholders

We take in stories, feedback, complaints, and solution requests (from customers) – and convert them into Product gold called Insights

We seek evidence that helps us decide on the direction we will take. There is a saying "if all we have are opinions, let's use mine... but if we have data, let's use that". CareerPlug aspires to be data-influenced in all product decisions. We are the engine that powers that influence.

We are the documenters... we ensure that the most important parts of how our application is supposed to work never gets forgotten.

A team/squad is a collection of individuals coming together to accomplish some mission. To accomplish a mission, the team needs to make forward progress. We are the facilitators of this forward progress... ensuring that with every action we take brings us closer to achieving our mission 💪🏾 We know it takes a team to succeed, and are committed to ensuring WTWT and collaboration. Regardless of our processes, meeting style and cadences, and communication methods; we ensure progress (next steps, priorities, and deliverables) are as clear as possible.

We collaborate on the in-app guide needs

We ensure the opportunities on our opportunity tree are organized and rich with evidence that supports further investment. This evidence comes from everywhere, but is primarily sourced from Insights.

As an organization, we launch together. That means alignment and unity across multiple departments. Within Product, we have special responsibilities to ensure the success of the monthly product launches (as well as any insta-launches). We, launch coordinators, are the captains of the product launch journey.

We set the annual+ goals and strategy (strategy is how you’re planning to go about accomplishing that goal) within the boundaries of the company Vision, company Goals, and company Strategy.

We ensure the opportunities we focus on are in alignment with the product strategy and give us the best chance at achieving our ultimate goals of continuous value delivery. We succeed if the Oppties we select results in helping us meet our product strategy goals.

We ensure that all stakeholders can rely on the product sources of truth. When they need to know... they can find out – just like ✨ magic 🪄

We take the ideals of "continuous improvement of daily work" to its most actionable level. We join Tiger Teams when we think we can help make something better. We see a need, and fill a need.

We shape the solutions aimed at the desired outcome within Opportunities. We are the missionaries within Product obsessively focused on the five big value attributes while seeking continuously improved ways to deliver value that our clients/partners love and work for the business.