Discovery / Shaping Assignment: Customer Insight Excavator

We take in stories, feedback, complaints, and solution requests (from customers) – and convert them into Product gold called Insights


Expectations / Description

Our ONE Number

  • TBD (likely an attestation of the quality of the insights when converting insights into opportunities... maybe something about teammates recognizing Product as a group that knows our clients/partners nearly [if not more] than our client-facing teammates)

Note: There are three types of Insight Excavators. Customer Insight Excavators are expected to talk directly to the users of the software; be it client or partner. Stakeholder Insight Excavators are expected to interact with the internal team to gather their expertise and perspective. Market Insight Excavators are expected to talk to the buyers of the software. All three are expected to do generative and evaluative research... just focusing on different personas

Details in this Guru card (coming soon)

Accountable for

  • Excavate insights from the [Insights Portal] such that the insights are used to influence all phases of ProdDev (including all defined below in the cVd6 definition as well as the Product Strategy):
  • Primary work product is the Interview Snapshot

Link to Guru card with details coming soon


Curious to see an example of how strategy => discovery => shaping => learning could work? Here is an example of how to organize Continuous Value Delivery.

Requirements

Configuration Health

  • ✅ Has 4 Abilities
  • ✅ Is a part of 11 Positions
  • ✅ Has been referenced in 1 piece of public recognition
  • ℹ️ No one has reacted to this Assignment
  • ℹ️ No one has an official rating on this Assignment
  • ⛔️ Last updated: about 1 year ago
  • ℹ️ Never conversed about

Examples / Observations

  Observation created about 3 years ago

https://careerplug.slack.com/archives/C01SG5UDH7E/p1660759506882389
https://careerplug.slack.com/archives/C02V4M2QD46/p1660759437221819

The first...

It is hard being the first to do a thing. Maybe everyone is looking at you to set the tone for how that thing is to be done thereafter. Maybe it feels like putting your "neck out" too far. Maybe it is easier to follow the status quo.

Fuck the status quo.

The thing I love the most about Berg taking our qualitative analysis to a new level with this interview snapshot is that she finished.

  • It was accompanied by a Loom where she goes over it
  • It was posted in a public channel where not only can her squadmates consume it, but stakeholders as well
    • Bonus points... it was posted in TWO public squad channels 💪🏾
  • It had an impact! (examples of what people said below)

Wow, I LOVE that snapshot!!!! That’s fantastic :fire: :raised_hands::skin-tone-2: I was able to take about 5 minutes and read through and and really get a great picture of the struggles and opportunities from that interview :heart:

omg I could am cry :sob: (edited)
i am cry

This is super digestible!!!

Wow! This is great. Thank you :raised_hands::skin-tone-3:

Official Customer Insight Excavators

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