Director, Product Marketing

What is self-serve? Getting clients to take the actions that are best for them / put them in the best position to achieve their results. Especially important in a SMB / 1:many model. We scientist put our goggles on and are constantly working to improve every aspect of our self-serve motions!

As an organization, we launch together. That means alignment and unity across multiple departments. Within Product, we have special responsibilities to ensure the success of the monthly product launches (as well as any insta-launches). We, launch coordinators, are the captains of the product launch journey.

We ensure everyone is aware of what is going on when there is an incident

We serve a specific function and the people executing against its Assignments. Our goal is continuous improvement of the tools and processes (balancing autonomy and focusing on feedback loops) to ensure everyone knows what success means, has the tools to achieve success, and are engaged throughout the journey in pursuit of success.

Bringing new folks into our community is one of the most important activities any of us will do. We ensure a good candidate experience, a great interviewer experience, and ultimately a talent/opportunity fit we are excited about.

We help those we serve achieve their personal growth and work goals – using servant leadership principles of empowering and trusting, transparency, providing clarity, and ensuring 360-degree accountability.

We ensure that all stakeholders can rely on the product sources of truth. When they need to know... they can find out – just like ✨ magic 🪄

We are the builder, thinkers, the foundation for our business. Our business exists to provide value primarily via software – and we have the tremendous honor of being the caretakers of the software. Our motto as Product People is; Continuously Deliver Value – that Clients and Partners Love – and works for the business.

We take in stories, feedback, complaints, and solution requests (from customers) – and convert them into Product gold called Insights

We seek evidence that helps us decide on the direction we will take. There is a saying "if all we have are opinions, let's use mine... but if we have data, let's use that". CareerPlug aspires to be data-influenced in all product decisions. We are the engine that powers that influence.

We are the documenters... we ensure that the most important parts of how our application is supposed to work never gets forgotten.

A team/squad is a collection of individuals coming together to accomplish some mission. To accomplish a mission, the team needs to make forward progress. We are the facilitators of this forward progress... ensuring that with every action we take brings us closer to achieving our mission 💪🏾 We know it takes a team to succeed, and are committed to ensuring WTWT and collaboration. Regardless of our processes, meeting style and cadences, and communication methods; we ensure progress (next steps, priorities, and deliverables) are as clear as possible.

We ensure the opportunities on our opportunity tree are organized and rich with evidence that supports further investment. This evidence comes from everywhere, but is primarily sourced from Insights.

We set the annual+ goals and strategy (strategy is how you’re planning to go about accomplishing that goal) within the boundaries of the company Vision, company Goals, and company Strategy.

We ensure the opportunities we focus on are in alignment with the product strategy and give us the best chance at achieving our ultimate goals of continuous value delivery. We succeed if the Oppties we select results in helping us meet our product strategy goals.

There can be no Value without Quality. We ensure we are building that quality in. From selecting opportunities, to shaping solutions, how we decompose and sequence the build out, and even how we do staged rollouts of our launches. We are looking for ways to ensure quality at every turn.

Our sole goal is to help fill the top of the funnel with "Hell Yeah" candidates

We take the ideals of "continuous improvement of daily work" to its most actionable level. We join Tiger Teams when we think we can help make something better. We see a need, and fill a need.

We shape the solutions aimed at the desired outcome within Opportunities. We are the missionaries within Product obsessively focused on the five big value attributes while seeking continuously improved ways to deliver value that our clients/partners love and work for the business.