Brand Assignment: Collateral Designer

ONE Number

• "ticket-taker => strategic partner" health score
  • Ticket-taker rating
    • Requester sentiment (CSAT) averaging "agree" on a 6-point likert scale of the following statement: "When I need collateral it is delivered with incredible service; meaning I felt heard, truly felt like a collaboration, the entire process was easy to work with, was spot on to my needs, timely, and effective (effective meaning; it helped make prospects aware, leads inform, buyer's engaged, and benefactors (such as hiring managers and employees) excited)"
  • Strategic Partner rating
    • Client/Partner-facing teammate sentiment averaging "agree" on a 6-point likert scale of the following statement: "Our collateral that is intended to make prospects aware, leads inform, buyer's engaged, and benefactors (such as hiring managers and employees) excited is constantly getting better and better... it is as if the collateral designers know what we need way before we do such that I rarely have to make any requests"

Details

define: Collateral = the guidelines, tone/voice, content, materials, imagery, templates, presentations, webinars, articles, eBooks, original research, social media content, videos, newsletters, infographics, landing pages, etc needed

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Brand Collateral = Long-term (meaning multiple [3+] years; to establish who we are as a company... a laser focus on our mission)
Marketing Collateral = Medium-term (meaning multiple [4+] quarters; changes by focus and strategy of the moment... campaign-based)
Sales Collateral = Short-term (meaning, it could change per partner / meeting – regardless, it changes the most frequently)

Fishing metaphor: Brand is deciding if we fish or hunt – marketing is the lures and equipment – sales is the act of fishing.

As collateral designers, we uphold and advance CareerPlug’s Brand Guidelines and assure visual consistency across all mediums... while ensuring our client/partner-facing teammates have exactly what they need to evangelize the value! We do that by continually working towards pushing the relationship to the right of the "ticket-taker => strategic partner" paradigm.

We also don't stop at Brand, Marketing, and Sales Collateral. We also help with internal presentations as well as any employment branding assets needed.