Basecamp's Value: Be Straightforward

Whenever we speak - internally or externally - we should speak plainly and clearly. Watch out for lingo, assumptions, exaggeration, or other things that get in the way of a straightforward explanation. This doesn’t mean we strip the poetry and personal expression from our language, but it’s got to make sense. With the exception of deep technical discussions, anyone who reads what we collectively write should simply get it without further explanation required. Don’t use eight words when five will do.