We are relied upon for the identification, justification for enhancing, and clarity around the opportunity for reducing resistance and/or increasing value within the user experience.
Expectations / Description
Success:
- The insights you gather around opportunities to improve the customer experience are critical when prioritizing upcoming product work.
- You are relied upon for the identification, justification for enhancing, and clarity around the opportunity for reducing resistance and/or increasing value within the user experience.
- You’ll have success in this role the more you understand the customers using our product both qualitatively and quantitatively.
Feedback loop/deliverables
Details/activites
- You’ll notice that much of the language being used comes from the double diamond style of thinking. We build software to solve real problems for real people. The first step in doing that is having a deep understanding of the problem we are trying to solve and the context of those that are trying to make progress. Defining the Why.
- Monitoring current feature usage and trends
- Running usability studies
Relevant excerpt for illustration
- This excerpt from the book Inspired illustrates a useful take on research as an important part of the prod dev process:
... when we talk about how we do product discover, we are continuously doing two kinds of rapid learning and experimentation. One kind of learning is qualitative, and the other is quantitative.
Especially with the qualitative learning, some of our research is generative, which is understanding the problems we need to solve; and some of our research is evaluative, which is assessing how well our solution solves the problem.
User researchers are trained in this range of qualitative techniques (and some of them are also trained on the quantitative techniques as well). They can help you find the right type of users, craft the right types of tests, and learn the most from each user or customer interaction.
The key to tapping into the real value that these user researchers can provide is to keep in mind that the learning must be shared learning.
- This excerpt from a blog post illustrates the difference between evaluative and generative research:
The goals of generative and evaluative research are very different.
• Generative research helps you define the problem you’d like to design a solution for.
• Evaluative research evaluates an existing design (in prototype form or in final form).
Requirements
- Evaluative User Researcher's must have a position with the reach of 2.1 or higher
- Evaluative User Researcher's must be milestone 2+,Qualitative Research
- Evaluative User Researcher's must be milestone 1+,Quantitative Research
- Evaluative User Researcher's must be milestone 2+,Research Ops
- Evaluative User Researcher's must be milestone 1+,UX Analytics
- Evaluative User Researcher's must be milestone 2+,Design Project Management
Configuration Health
- ✅ Has 5 Abilities
- ✅ Is a part of 1 Position
- ✅ Has been referenced in 1 piece of public recognition
- ℹ️ No one has reacted to this Assignment
- ℹ️ No one has an official rating on this Assignment
- ⛔️ Last updated: over 5 years ago
- ℹ️ Never conversed about
Examples / Observations
Observation created over 5 years agoFeaturing:Anne L.We ask clarifying questionsWe highlight what's workingWe get agreementsQualitative ResearchCommunityEvaluative User ResearcherAnne Marie is an absolute rockstar to work with. Salesforce is no small animal to tackle and she came in with no context, asked great questions, challenged our squad, and whipped together an incredible research plan and executed it. I personally wrestled with how to wrap my arms around the never-ending questions around reporting and how it could go in so many different directions. She had a heavy hand in stringing together what we were trying to find out and making the user testing actually successful. I’m amazed at the level of insights we've gained from her meticulous script and ability to ask important clarifying questions. I appreciate her dedication to her craft and how she's always innovating on how to better her research practices.
If you ever get a chance to sit-in on user testing with Anne Marie, I highly recommend it. User testing can be difficult because you also have to manage the emotions and feedback from other humans. Her ability to guide users through research problems without creating biases is quite the balancing act. She's also incredibly friendly, accommodating and creates a comfortable environment that generates wonderful discussions. I've learned to be a better listener just by observing her. She can pivot on a dime or dive to 10,000 ft depths to really understand the root of the problems that our users face.
But what I'm most impressed with is Anne Marie's commitment to treating everyone equally and as humans first. From checking in with each of our squad members individually on mental health, to being incredibly compassionate and sensitive to what our clients are facing during this time, I really am blown away by how brings brightness to the room no matter where she goes. She's stepped up for me when I needed help, validated my feelings when I've been overwhelmed, and I know she has my back. It's a pleasure working with her and I'm so excited to get to be on her team.
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