Product Discovery Management (Product Management) Assignment: Opportunity shaper

Success looks like:

• Alignment. You succeed in this role if the big 5 stakeholders understand and agree on the importance (hypotheses around the value proposition) of the investment. Big 5 stakeholders are:
  • External customers
  • or internal if the initiative is aimed at a group like services or CX
  • Internal business stakeholders
  • Such as CX, CS, Sales, Services, Finance, Execs
  • Design
  • Quality Assurance
  • Engineering
• You are able to clearly articulate the implications derived from research insights to appropriate stakeholders, as well as propose and gather consensus on hypotheses around the value proposition of each product initiative.

Feedback loop/deliverables

• Completion, prioritization, and presentation of investment canvases.
  • All work doesn't need an investment canvas, but most work will fall under one. Your job is to ensure the investment canvases are complete. Three other roles participate in the investment canvas creation, but this is the role that is responsible and accountable for the canvases to be clear and complete.
  • Generative researchers and Evaluative researchers are responsible for the evidence, while you are accountable and consulted
  • Solution Design Leads, Hypothesis testing prioritizers, Squad progress communicators, and Discovery engineers are responsible for the execution section, but again, you are both accountable and consulted
  • You are responsible and accountable for the essentials and evaluations, while you should consult all of the roles from above.
• Canvases will be judged by their effectiveness at conveying the why and the what on the journey towards cross-functional alignment.

Details:

• Research without synthesis is like a beat and lyrics without a song. The research should be the ingredients to the clarity that is required for great product work. However, the compilation and synthesis of the research along with hypothesis creation is what brings true clarity.
• Creating Investment Canvases
• Determining Desirability (in current, future, and potential markets) working with Biz Intelligence Engineers as well as Solution Discovery leads
• Determining Feasibility (design, build, test, market, sell, support) working with Discovery Engineering
• Determining Viability (financially, is the juice worth the squeeze?) working with finance and ops