As an organization, we launch together. That means alignment and unity across multiple departments. Within the P&E team, we have special responsibilities to ensure the success of a monthly product launch. We, launch coordinators, are the captains of the product launch journey we take every month.
Expectations / Description
Success: Monthly launches
- All of the features launching are in demo accounts 3 weeks prior to the launch date
- All of the features launching launch on-time
- Usage goals (as defined by the squad) are defined and measured against post-launch
Details
Things you might do/deliver
- Launch Epic that includes the details of what is launching, when it is launching, and the overall launch plan
- Launch Stories that include:
- Rake tasks to enable features in proper customer accounts
- Demo account preparation and seeding of data if needed
- Feature flag organization and cleanup
- Define usage goals of the features that are launching
- Measure against usage goals post-launch and communicating the results to the organization
- Help the product operations committee finalize pricing and packaging, and then help enablement with what they might need in order to effectively enable on it.
Requirements
- Launch Coordinator's must have a position with the reach of 2.1 or higher
- Launch Coordinator's must be milestone 2+,Business and Technical Translation
- Launch Coordinator's must be milestone 2+,Prioritization
- Launch Coordinator's must be milestone 1+,Copywriting
- Launch Coordinator's are recommended to be milestone 1+,Design Collaboration
- Launch Coordinator's must be milestone 2+,Stakeholder / Feedback Management
Configuration Health
- ✅ Has 5 Abilities
- ✅ Is a part of 6 Positions
- ✅ Has been referenced in 2 pieces of public recognition
- ℹ️ No one has reacted to this Assignment
- ℹ️ No one has an official rating on this Assignment
- ⛔️ Last updated: almost 6 years ago
- ℹ️ Never conversed about
Examples / Observations
Observation created about 5 years agoOutcomes, baby, outcomes!!!
We don't do actions and create outputs for our health... we do it to change human behavior... we do it to make people's lives better, / easier.
Something as simple as having screenshots in the product board roadmap card made a big impact and reinforced a habit (that the answers AEs and AMs are looking for might just be in the roadmap).
I love the opportunity to shout out outcomes as opposed to activities and outputs. So I'm thrilled to write this OGO. Well done!
Observation created almost 6 years agoFeaturing:Alec R.We put learners firstWe highlight what's workingWe own our requestsWe are coachableWe recognize the opportunity in challengesWe inspire others to do better workWe challenge ourselvesWe represent Lessonly positively in the communityLaunch coordinatorAlec has been working on creating a presentation to demo the new Usernames functionality to the company - as a part of that, he iterated on what the presentation was going to consist of. There are many great aspects of the presentation that include: outlining the why behind the investment, shouting out the individual team members who were a big part of the success of that project, and lastly the CUSTOMER TESTIMONIAL!
It is one thing to acknowledge great work on delivering a feature into reality BUT it is another to understand and share what impact the feature is going to have on our customers. This shoutout is for Alec in seeking out and getting a customer to record a video about the value that the Usernames feature is going to provide to our customers. This gives energy to our internal team who built this, those who will support it, and those who will sell it!
Here is the presentation with the customer testimonial: https://docs.google.com/presentation/d/1lUMJ6CEe6hKN0Me056VGEZ7cf47pPxA9zLQnJ7lxfIQ/edit#slide=id.g58bf794290_0_61
Official Launch Coordinators
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Positions that reference being a Launch Coordinator
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Conversations about Launch coordinator
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