Inactive  Product & Engineering's Ability: Goal Setting

Goals are the life-blood of healthy alignment. A well-crafted goal can be transformational.

There are 4 types of goals:

1. Impact Goals
   • These are the big goals that take a long time to observe. Things like ARR, net retention, and scalability. We call them lagging indicators because they often can't be seen/felt until well after the activity.
2. Outcome Goals
   • These are often the best goals to have. They indicate a change in human behavior. Often times these will be able to be evaluated immediately. These are the best style of goal to set a great feedback loop. You often will make a hypothesis that a collection of outcomes will result in an impact.
3. Output Goals
   • These are "produce this work" goals. Shipping a feature is output. Completing a design is output. A tested story, a shaped epic, and a finished opportunity doc are all outputs. You often need a collection of outputs to get outcomes.
4. Activity Goals
   • These are "I will work on X" goals. Testing, designing, shaping, writing (code or documentation) are all activities. You need a collection of inter-related activities to achieve an output.

I have observed this person showing a consistent, comfortable, continuous, and clear positive impact to a squad when wielding this ability, and therefore I would put them in situations where they can employ this ability with only a small amount of guidance

I have observed this person showing a consistent, comfortable, continuous, and clear positive impact to a squad when wielding this ability, and therefore I would put them in situations where they can employ this ability, with no assistance as well as being a trusted active or passive mentor to others

I have observed this person showing a consistent, comfortable, continuous, and clear positive impact to multiple squads when wielding this ability, and therefore I would put them in situations where they can employ this ability as well as being considered an expert within this discipline

I have observed this person showing a consistent, comfortable, continuous, and clear positive impact to a squad when wielding this ability, and therefore I would put them in situations where they can not only employ this ability but where they set the tone for this at the company level

I have observed this person showing a consistent, comfortable, continuous, and clear positive impact to not just internal teams but the community/industry in general when wielding this ability, and they are recognized by the community/industry as an expert