Product Design's Ability: Visual Design

Visual design is the use of imagery, color, shapes, typography, and form to enhance usability and improve the user experience.

I have observed this person showing a consistent, comfortable, continuous, and clear positive impact to a squad when wielding this ability, and therefore I would put them in situations where they can employ this ability with only a small amount of guidance

• Your designs consistently have scannable visual hierarchy and layouts.
• You're aware of accessibility standards and how they can affect your designs.
• Your designs consistently meet 1 of the Usability principles (pleasing to use, memorability, few errors, efficiency, learnability)

I have observed this person showing a consistent, comfortable, continuous, and clear positive impact to a squad when wielding this ability, and therefore I would put them in situations where they can employ this ability, with no assistance as well as being a trusted active or passive mentor to others

• Your designs utilize the existing visual language and are ""on brand"" for the app.
• Your designs utilize existing UI when possible, instead of inventing new UI
• Your designs and documentation meet some accessibility standards for the Learner experience
• Your designs consistently meet 3 of the Usability principles (pleasing to use, memorability, few errors, efficiency, learnability)

I have observed this person showing a consistent, comfortable, continuous, and clear positive impact to multiple squads when wielding this ability, and therefore I would put them in situations where they can employ this ability as well as being considered an expert within this discipline

• Your designs proactively improve the existing visual standard in the application.
• Your designs and documentation meet accessibility standards for the Learner experience.
• Your designs consistently meet 5 of the Usability principles (pleasing to use, memorability, few errors, efficiency, learnability)
• Your designs take into account the white label-nature of our application.
• You consistently think through the First Time User Experience.
• Your designs consistently reflect visual design principles (Unity, Gestalt, Hierarchy, Balance, Contrast, Scale, Dominance)
• You are able to review others' designs and identify visual standards that are broken

I have observed this person showing a consistent, comfortable, continuous, and clear positive impact to a squad when wielding this ability, and therefore I would put them in situations where they can not only employ this ability but where they set the tone for this at the company level

• You are able to review others' designs and identify how they can use visual design principles to improve the aesthetics and usability of the design.
• You are a leader in defining and improving the visual design within the application.
• You integrate the Lessonly brand values into the core of the application while delivering white labelable designs that work for many use cases.

I have observed this person showing a consistent, comfortable, continuous, and clear positive impact to not just internal teams but the community/industry in general when wielding this ability, and they are recognized by the community/industry as an expert

• You are a community/industry leader in visual design language in both interactive design and design systems.
• You revolutionize how visual design impacts the user's experience while still supporting web best practices.