New Us

We inspire and empower people to fulfill and go beyond their believed potential.

What we do
Build products ... starting with OurGruuv ... that give people and managers clarity, fair recognition, and room to overachieve.
Where we are
Remote. Representing Indianapolis today ... and more cities as the New Us movement spreads.
Founded
2017
Contact
ourgruuv@ar3.me

The people

Bios for everyone at New Us. Empty seats are positions we are building toward.

AR3

Server of Product & Engineering (co-founder) LinkedIn

It does not interest me what you do for a living. I want to know what you ache for.

You can call me Andrew (he/him) ... but I go by many names. Andrew Lee Robinson III, so some call me Tre. Friends call me Dru (blame late-'90s No Limit Soldiers for the spelling). Football gave me Bear and Robby. For a few seasons of little league, I was Coach Three. Online, and increasingly everywhere, I'm AR3 ... and I love it. Anything but Andy.

Alignment

Chaotic Good. I fight furiously for joy, harmony, and progress, with little patience for a status quo that isn't earning its keep.

Codex of belief

Magic is just tech we don't understand yet. I lead from beside or slightly in front ... taking the hits, clearing the path. I build for systems and souls, for compound impact over short wins, and I'm convinced humor and intensity belong in the same room. My why is simple: inspire potential fulfillment. I'm most alive when the people around me are shattering ceilings they were nervous to reach for.

Class

Artificer / Bard / Paladin ... equal parts builder, inspirer, and shield. I started as a product engineer because I loved making things that bring people value and joy, fell for product design, then for product management, and finally understood that great software needs all three ... plus servant leadership to hold it together.

Off the clock

I've hung up the pom-poms and the coach's whistle ... my daughter's All-Start cheer days (she's a D1 cheerleader now) and my son's little league seasons (he's in middle school now) are both in the highlight reel now ... and these days I channel the worldbuilding energy into other campaigns. Soundtrack throughout: Jay-Z on repeat, treating my first like my last and my last like my first.

TL;DR

A forever student aiming to be a strategist ... with the heart of a protector, the curiosity of a tinkerer, and the fire of a rage-activated paladin.

Skills

Coming soon ... will link to AR3's public MAAP (ability milestones).

Why New Us

Because inspiring potential fulfillment needs a company that treats people systems as seriously as product and engineering. New Us exists to build that ... tools like OurGruuv for managers and teammates, and a team that models the same clarity, fairness, and ceiling-shattering we ask of every customer.

People Partner Coming soon

Position we are building toward

A co-founder who loves helping humans as much as (or more than) AR3 does. Someone who wants People teams to go from being seen as a cost center to being as essential to the organization's goals as the head of Sales, Product/Engineering, or Operations ... by ensuring the team is healthy, growing, and continuously increasing talent density.

Heavily Product-focused Engineer Coming soon

Position we are building toward

A builder with a love for DevOps and infrastructure ... shipping product with the craft and reliability the platform needs.

UX Engineer Coming soon

Position we are building toward

A designer who can code ... shaping the experience and implementing it with the same care.

Customer Success Lead Agent Coming soon

Position we are building toward

The partner who helps customers get the clarity and outcomes OurGruuv is built for.

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